In today’s fact paced world, the use of mobile technology has grown tremendously which plays a crucial role in an organization’s business strategy and also in an individual’s life. This use of technology has been very well incorporated in the retail industry. Consumers these days always demand everything on the go – like texting, surfing videos, sharing photographs, online buying and so on. Smart phone have made people smart in the way they foresee the technology. Many retailers have started integrating their e-commerce business into the mobile environment thus increasing their hits on their website. On the other hand when you enter a retail store, there also they provide you with smart phone which makes your in-store experience easier. It has a retail application which details out every item in their inventory and enables you to scan and select products; offer discount coupons and make online payments without much effort.
This technology is at the amateur stage right now but looks very promising in terms of retail mobility. Many retailers are embracing this type of technology to increase their brand value as well as to enhance their retail business.
Some of the important points to consider while implementing this technology are –
Retail business faces the challenges of dispatching their goods in an effective and timely manner. It requires a lot of field force, delivering the goods on time and eventually satisfying the customer. This entire process can be streamlined by use of innovative technology and streamlining the dispatch process and thus reducing costs at the end. All these gaps can enable a retailer stay in the game and compete in the market. Some important aspects to these are –